18+ years of transforming businesses through strategic expansion, governance frameworks, and institutional systems.
Leading Pan-India expansion for UPVC & Aluminum windows division. Onboarding channel partners, managing COCO operations, and executing geographical evaluation studies for strategic market entry.
Specialized in chef-independent models, franchise development, and national scaling frameworks. Designed systems that transformed local brands into national infrastructure.
7 years of telecom experience managing extensive teams and territories. Implemented performance governance systems and daily review rhythms for operational excellence.
End-to-end partner onboarding, showroom setup, and relationship management across Pan-India and neighboring countries.
Geographical evaluation with extensive checklist analysis to identify optimal locations for partners and COCO operations.
Architected complete department frameworks including BPF, SOPs, SODs, and governance documentation for scalable operations.
Designed and implemented comprehensive channel partner programs ensuring sustainable growth and operational excellence.
Built 100+ channel partners from the ground up, transitioning brands from local presence to national infrastructure.
Designed and launched ₹25L+ investment models, ensuring high-yield unit economics for franchisees and partners.
Standardized multiple showroom and outlet formats, ensuring uniform customer experience and brand identity across zones.
Led massive sales teams in Telecom and QSR, implementing rigorous KPI systems and automated daily review rhythms.
Built pan-India dealer network from zero for leading UPVC brand. Developed complete partner onboarding framework, showroom standardization, and performance governance systems.
📈 40% YoY GrowthDesigned and launched investment models for QSR expansion, ensuring high-yield unit economics. Created comprehensive SOPs and training frameworks for franchise partners.
💰 22% ROI ImprovementExecuted extensive geographical evaluation studies to identify optimal locations for COCO and FOFO operations across multiple states, reducing market entry risk.
🎯 95% Location Success Rate"Sanju G's strategic approach to channel expansion transformed our regional presence into a national footprint. His frameworks are institutional-grade."
"The governance systems Sanju G implemented gave us complete visibility and control over our channel operations. A true growth architect."
"From zero to 150+ partners—Sanju G built our channel ecosystem from scratch. His understanding of partner economics is exceptional."
With over 18 years of cross-industry experience spanning QSR, Telecom, and Building Materials, I've dedicated my career to building scalable channel ecosystems and governance frameworks that drive sustainable growth.
Currently leading Channel Management & Expansion for a leading UPVC/Aluminum windows brand, I've built departments from ground up—creating comprehensive operational frameworks that enable seamless scaling across Pan-India operations.
Channels Established
Showrooms & QSTs
Years of Experience
Years in Restaurants & QSRs
Client Satisfaction
47+ Reviews
Whether you're looking to scale your channel network, need strategic advisory, or want to discuss growth frameworks—I'm here to help.
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