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Senior Advisor | Channel Management & Growth Infrastructure

Architecting Scalable
Channel Ecosystems

18+ years of transforming businesses through strategic expansion, governance frameworks, and institutional systems.

18+
Years of Experience
150+
Channels Established
Showrooms & QSTs
Industry Mastery

Multi-Sector Leadership

Current Role

Head - Channel Management, Expansion & Enablement

Leading Pan-India expansion for UPVC & Aluminum windows division. Onboarding channel partners, managing COCO operations, and executing geographical evaluation studies for strategic market entry.

QSR & Restaurant Consulting

Growth Infrastructure Architect

Specialized in chef-independent models, franchise development, and national scaling frameworks. Designed systems that transformed local brands into national infrastructure.

Telecom Leadership

Large Team Management

7 years of telecom experience managing extensive teams and territories. Implemented performance governance systems and daily review rhythms for operational excellence.

Strategic Framework

Core Competencies

01

Channel Management

End-to-end partner onboarding, showroom setup, and relationship management across Pan-India and neighboring countries.

02

Expansion Strategy

Geographical evaluation with extensive checklist analysis to identify optimal locations for partners and COCO operations.

03

Institutional Systems

Architected complete department frameworks including BPF, SOPs, SODs, and governance documentation for scalable operations.

04

Channel Enablement

Designed and implemented comprehensive channel partner programs ensuring sustainable growth and operational excellence.

Field-Tested Impact

The Track Record

Institutional Scale

Built 100+ channel partners from the ground up, transitioning brands from local presence to national infrastructure.

Investment Architect

Designed and launched ₹25L+ investment models, ensuring high-yield unit economics for franchisees and partners.

National Branding

Standardized multiple showroom and outlet formats, ensuring uniform customer experience and brand identity across zones.

Performance Governance

Led massive sales teams in Telecom and QSR, implementing rigorous KPI systems and automated daily review rhythms.

Sanju Gupta - Senior Advisor Channel Management Expert
The Strategist

Sanju Gupta

With over 18 years of cross-industry experience spanning QSR, Telecom, and Building Materials, I've dedicated my career to building scalable channel ecosystems and governance frameworks that drive sustainable growth.

Currently leading Channel Management & Expansion for a leading UPVC/Aluminum windows brand, I've built departments from ground up—creating comprehensive operational frameworks that enable seamless scaling across Pan-India operations.

Built 150+ Channel Partners
Department Setup Expert
COCO Operations Management
Geographical Evaluation

150+

Channels Established
Showrooms & QSTs

18+

Years of Experience

8+

Years in Restaurants & QSRs

Strategic Consultation

Let's Build Something Remarkable

Start the Conversation

Whether you're looking to scale your channel network, need strategic advisory, or want to discuss growth frameworks—I'm here to help.

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